Case Study: Marketing To Moviegoers
The author of a highly regarded text on marketing in the film industry approached me with his idea for a website to help promote his book, as well as to provide a forum to present his own lecturing services and general information about the movie business. The site has an eye-catching film trailer at the top of the home page, a very regularly updated page of news and features, a current schedule of the authors appearances and other related events, as well as a newsletter, a search tool, and many other features.
Mr. Marich makes excellent use of the content management features built into his site, and you can find updated news stories and calendar events almost daily. His search ranking has steadily climbed in the months since the site was launched.