Case Study: Fairfield County Online

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Fairfield County Online is a growing regional business directory serving Fairfield County, Connecticut. Advertisers from all over the area are showcased, representing all manner of goods and services. It provides visitors with information about where to shop for certain items, what to do with the family on weekends, where to send their children for extra curricular activities and where to go to unwind for a night on the town.

The main draw is the business directory, of course, but it also features a comprehensive events calendar, featured content articles, real estate guides, webcams, local updates on weather, school closings, TV and movie listings, and more. Regional businesses can gain exposure in a number of different ways -- and are given detailed statistics and metrics reports to illustrate the measure of their success -- and visitors have convenient access to the things they need. Symbiosis in action.

This wealth of content is easily managed through an extensive and easy to use administration interface, based largely on that of its sister site, Martha's Vineyard Online. As the main source of revenue for this site comes primarily from advertising and directory listings, every click is tracked and registered, so that clients can view detailed reports on usage statistics, and see for themselves how much business their listings are attracting.

While this site is still fledgling, we have already seen a significant increase in visitor traffic and exposure in the months since we launched the redesign last summer. We're all looking forward to continued growth and success in the days to come.